基本釋義 

A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products.

n. 細(xì)分市場(chǎng)，小眾市場(chǎng)

Most of America’s big tech firms—among them Apple, Google, Meta and Microsoft—as well as Asian giants like ByteDance (TikTok’s Chinese owner) and Sony, are developing or already selling vr or ar headsets. What has so far been a niche market is about to become very crowded. 

包括蘋果、谷歌、Meta和微軟在內(nèi)的大部分美國(guó)大型科技企業(yè)，以及字節(jié)跳動(dòng)（Tiktok的中國(guó)母公司）和索尼等亞洲巨頭，都正在開發(fā)或已在銷售VR或AR頭戴式設(shè)備。目前為止，這里還是一片小眾市場(chǎng)，但接下來(lái)，它將會(huì)變得熱鬧非凡。

《經(jīng)濟(jì)學(xué)人》

單詞niche來(lái)源于法語(yǔ)。法國(guó)人信奉天主教，在建造房屋時(shí)，常常在外墻上鑿出一個(gè)不大的神龕，以供放圣母瑪利亞。它雖然小，但邊界清晰，洞里乾坤，因而后來(lái)被用來(lái)形容大市場(chǎng)中的縫隙市場(chǎng)（niche market），商業(yè)上音譯也稱“利基市場(chǎng)”，指有利可圖的小眾市場(chǎng)，對(duì)應(yīng)的是mass market（大眾市場(chǎng)）。

A climber was trapped in a niche on a hill.

一個(gè)登山者被困在山上的石縫里。

She eventually found her niche in live commerce. 

最后她在直播帶貨行業(yè)找到了理想的工作。

The egg industry's push is the first major test of whether animal products from regenerative farms can become the next premium offering. In barely more than a decade, organic eggs went from being dismissed as a niche product in natural foods stores to being sold at Walmart.

雞蛋行業(yè)的努力是對(duì)再生農(nóng)場(chǎng)動(dòng)物產(chǎn)品能否成為下一個(gè)優(yōu)質(zhì)產(chǎn)品的首個(gè)重大考驗(yàn)。在短短十多年的時(shí)間里，有機(jī)雞蛋一開始在天然食品商店里被視為一種小眾產(chǎn)品而被忽視，直至后來(lái)在沃爾瑪被銷售。