上海交通大學(xué)

碩士學(xué)位論文

上海電力設(shè)計院有限公司發(fā)展戰(zhàn)略研究姓名余寅

申請學(xué)位級別碩士

專業(yè)工商管理

指導(dǎo)教師宣國良

20050612

上海電力設(shè)計院有限公司的發(fā)展戰(zhàn)略研究

摘 要

上海電力設(shè)計院有限公司( SEPD)是由上海市電力公司控股的電力設(shè)計咨詢企業(yè)主要從事電力咨詢、設(shè)計建筑設(shè)計、電網(wǎng)規(guī)劃和熱網(wǎng)規(guī)劃、工程監(jiān)理和工程項目的承包建設(shè)等業(yè)務(wù)具有甲級設(shè)計、咨詢、監(jiān)理和工程總承包資質(zhì)其主要業(yè)務(wù)領(lǐng)域在電力公司。在近些年的發(fā)展過程中公司注重電力建設(shè)的城市特征提高供電的安全性、可靠性注重環(huán)保與周邊環(huán)境相協(xié)調(diào)形成了有特色的城市電網(wǎng)建設(shè)模式在全國享有一定的聲譽。

目前電力設(shè)計咨詢行業(yè)既面臨巨大的機遇又面臨著電力體制改革的深化 即主輔分離 電力設(shè)計企業(yè)將與電網(wǎng)脫鉤參與到市場競爭中去。此外我國加入WTO后 國外的工程咨詢企業(yè)正以技術(shù)、資金、裝備和服務(wù)等方面的優(yōu)勢加劇整個設(shè)計行業(yè)的競爭程度。 由于改革的不徹底 SEPD內(nèi)部仍存在著種種弊端阻礙了企業(yè)的進一步發(fā)展。 SEPD正面臨前所未有的競爭壓力。

本文根據(jù)電力體制改革、設(shè)計行業(yè)體制改革以及加入WTO企業(yè)所面臨的新形勢分析了外部法律政策及經(jīng)濟技術(shù)等環(huán)境對行業(yè)市場進行了預(yù)測及五種力量分析對企業(yè)內(nèi)部優(yōu)勢與劣勢、外部機會與威脅和企業(yè)業(yè)務(wù)進行了綜合分析。在這些分析的基礎(chǔ)上提出了SEPD的總體目標、市場定位和發(fā)展模式提出了圍繞總體目標的短、中、長期目標體系和目標聚焦與差異化競爭戰(zhàn)略。

文章憑借大量的行業(yè)統(tǒng)計和預(yù)測數(shù)據(jù)運用現(xiàn)代企業(yè)戰(zhàn)略分析工具對SEPD的企業(yè)戰(zhàn)略發(fā)展做出了既符合實際又具有獨特視角的分析和總結(jié)并對體制結(jié)構(gòu)、人力資源、生產(chǎn)管理方式等提出了操作方案。關(guān)鍵字 電力行業(yè) 企業(yè)體制改革 設(shè)計咨詢業(yè) 戰(zhàn)略管理

THE RESEARCH OF SHANGHAI ELECTRIC POWER

DESIGN INSTITUTE FOR DEVELOPING STRATEGY

ABSTRACT

Shanghai Electric Power Design Institute (SEPD) is a consultingcompany specialized in electric power design held by Shanghai Power Co.,Ltd.The company is majoring in power consultation, design, architecturedesign,power grid and district heating planning,project management andimplementation. The company is well qualified in A-Class design,consultation,project management as well as mail contractor for engineeringprojects. During the past years, the company has been focusing ondeveloping electric power construction with urban characteristic, improvingsafety and reliability for electric power supply. The company’senvironmental mindset has formed a distinctive constructing mode for urbanpower grid,which is well known nationwide.

Electric power design and consulting has been given a greatopportunity by the present time,but at same time also is facing challengesfrom reformation of power system, that is the separation of electric powerdesign from power grid and upcoming market competition.After the China’sentry to WTO, the competition is getting intensified with foreign

counterparts’ entries with clear advantage in technology, financing,equipment and service.While there are still many defects within SEPD dueto the uncompleted reformation, and blocks the further development of thecompany.The SEPD is facing great threat than ever before.

The thesis is based on the current situation of reformation of powersystem and electric power design segment as well as the challenge that localcompanies are facing after the entry to WTO.The other foundation are theanalysis of local law,policies,economy and technology, the forecast and thefive individual forces of the local market, as well as the comprehensiveanalysis of company’s strength,weakness,opportunity and threat.Based onabove analysis, the thesis presents the overall target, company position, anddevelopment model of SEPD, the company’s short,medium and long termtarget system and focus as well as the differential competitive strategy basedon above analysis.

The thesis applies a large amount of analysis date of segment statisticsand forecast, reinforced by powerful tool for strategy analysis of modementerprises.The thesis provides complete analysis and summary of overallstrategic development of SEPD.The thesis also provides a set of operationalscenarios in system structure,human resource,production management.

KEY WORDS:electric power industry, system reformation,design andconsultation, strategy management.