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麥粉群里，大家每天都在討論這樣那樣的外貿(mào)問(wèn)題，而較為集中的，應(yīng)該就是與客戶(hù)的價(jià)格談判問(wèn)題了。 Various questions regarding foreign trade are being asked in my group each day. And the most frequently asked question is about price negotiation. 極其糾結(jié)卻又頻頻出現(xiàn)的情況就是，客戶(hù)嘴里永遠(yuǎn)都在嚷著 "Price too high", "Give me your best price", "I've got better price" 種種類(lèi)似的說(shuō)辭。 However, at most times, the clients will say such words like "Price too high", "Give me your best price", "I've got better price". 而每當(dāng)遇到這樣的情況，大多數(shù)外貿(mào)人就坐不住了，沉不住氣，上去就是幾輪降價(jià)，客戶(hù)一說(shuō)貴，他就降，最后降得都沒(méi)利潤(rùn)了，客戶(hù)還是轉(zhuǎn)身走了，訂單也下給了別人。 Whenever it comes to such situation, most of us will decrease our price again and again as long as the clients complain about the high rate, until the price is pushed to the bottom cost. Whereas, the final result is, the clients go away, placing their orders to others. ——Mike外貿(mào)說(shuō) 盡管這樣的情況時(shí)有發(fā)生，然而，這也令我們很難接受，費(fèi)心費(fèi)力的伺候客戶(hù)，他居然還是毅然決然的走了，這是在玩兒我么？非也?。?！ Though it happens, we can hardly accept such result after we've made so many efforts to offer our best to the clients. Are they kiding with me? Nope! 討價(jià)還價(jià)，是作為一個(gè)專(zhuān)業(yè)買(mǎi)手必備的采購(gòu)手段。他們永遠(yuǎn)堅(jiān)持一個(gè)原則，無(wú)論對(duì)手報(bào)價(jià)如何，說(shuō)高就對(duì)了。 Price negotiation is a key skill that a buyer must grasp. They keep one principle " Say high no matter how much you are being offered. 那么該如何去進(jìn)行價(jià)格談判呢？ 請(qǐng)參考之前的分享： So how should we negotiate with our clients regarding price? Please refer to my past articles: See Below listed 從無(wú)效談判到有效談判，就差一個(gè)思維爆點(diǎn)，是什么？！ 想要提高自己的談判能力，首先要足夠了解自己的產(chǎn)品和產(chǎn)品的市場(chǎng)，這樣才能夠確保自己知道客戶(hù)說(shuō)的是真的還是假的。 Only when you get to know your product and its market well enough, can you really improve your negotiation skills and distinguish exactly whether your clients are telling the truth or lying . 如何學(xué)好產(chǎn)品和市場(chǎng)？ How to learn your products and markets well? See Below listed 市場(chǎng)競(jìng)爭(zhēng)壓力日益加劇，我們是不是只能無(wú)休止的價(jià)格戰(zhàn)了？ The market competition pressure is getting worse and worse, is it the only way to keep fighting on the price? See Below listed 企業(yè)老板必讀：產(chǎn)品同質(zhì)化競(jìng)爭(zhēng)下，企業(yè)避免被價(jià)格戰(zhàn)絕殺的轉(zhuǎn)型之路 除了價(jià)格戰(zhàn)，我們還能做什么 外貿(mào)人，你還在守株待兔么？ 雞湯 Chicken Soup for the Soul See Below listed 未來(lái)幾天，巴西出差，下個(gè)月才能更新公眾號(hào)了，大家可以堅(jiān)持學(xué)習(xí)以前分享的內(nèi)容，記筆記，思考，實(shí)踐，定有所得。 特此聲明 本公眾號(hào)所有分享的所有權(quán)歸作者M(jìn)ike所有，未經(jīng)授權(quán)不得轉(zhuǎn)載、摘編或利用其它方式使用。授權(quán)需要聯(lián)系Mike，經(jīng)本人同意轉(zhuǎn)載后，須在文中和尾部注明來(lái)源： “微信公眾號(hào)： Mike外貿(mào)說(shuō)”。否則，任何未經(jīng)授權(quán)的盜用將被舉報(bào)，希望尊重作者的勞動(dòng)成果，也尊重自己。 |
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來(lái)自： Mike外貿(mào)說(shuō) > 《待分類(lèi)》
