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Amazon is known for experimenting with big ideas, even if they don't end up becoming massive hits. But even for a company known for taking bold bets, these 13 moves stand out. While some of them are still ongoing experiments, some have evolved into multi-billion dollar businesses. Check out the 13 times Amazon shocked the world by doing something completely unexpected. Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions. Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions. |
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