日前，蘋果與 IBM 達(dá)成排他性合作協(xié)議，聯(lián)合各自領(lǐng)先市場(chǎng)的優(yōu)勢(shì)，共同打造一樣新品類商業(yè)應(yīng)用，建立全新的企業(yè)級(jí)移動(dòng)體驗(yàn)——IBM 享譽(yù)已久的大數(shù)據(jù)及分析能力將注入蘋果的 iPhone 與 iPad——結(jié)合后者擅長的用戶體驗(yàn)，共同改善企業(yè)及員工使用 iOS 設(shè)備工作的流程。

自從 2004 年剝離 PC 業(yè)務(wù)以來，IBM 已經(jīng)有 10 年沒面向一般消費(fèi)者出售產(chǎn)品了。另一方面，盡管向眾多公司賣出了大量電腦、手機(jī)、平板，蘋果仍然沒有進(jìn)軍企業(yè)級(jí)市場(chǎng)。相信這項(xiàng)合作會(huì)給兩大公司帶來優(yōu)勢(shì)互補(bǔ)的好處。

過去幾個(gè)月來，蘋果掌門人 Cook 與 IBM 當(dāng)家 Rometty 會(huì)晤多次，進(jìn)展順暢。Cook 表示，蘋果和 IBM 就像拼圖時(shí)兩塊 “正確的組件”，彼此能完美咬合，當(dāng)兩家公司的人共處一室，那種融洽的工程文化迅速地交織在一起。蘋果 + IBM，就是一道 1 + 1 > 2 的算式。Rometty 的陳述也肯定了彼此，她堅(jiān)信蘋果和 IBM 是業(yè)界的領(lǐng)袖、黃金標(biāo)準(zhǔn)，不斷為客戶創(chuàng)造新的價(jià)值、解鎖奇妙的體驗(yàn)。

插一句，聲明一出，一貫以企業(yè)級(jí)體驗(yàn)為傲的黑莓股價(jià)下挫 4%（目前每股股價(jià)是US$11.13），蘋果上漲，目前股價(jià)是US$95.32，IBM 則是US$188.49。這會(huì)是黑莓的終章嗎？

感興趣的朋友不妨參考以下聲明全文：

標(biāo)題：Apple 與 IBM 達(dá)成全球合作關(guān)系，共同推進(jìn)企業(yè)級(jí)移動(dòng)市場(chǎng)轉(zhuǎn)型

正文：

CUPERTINO, California 與 ARMONK, New York—— 2014 年 7 月 15 日——蘋果與 IBM 今天宣布，達(dá)成排他合作：結(jié)合雙方各自引領(lǐng)市場(chǎng)的優(yōu)勢(shì)，創(chuàng)造一種新品類商務(wù)應(yīng)用，將 IBM 的大數(shù)據(jù)及分析能力注入 iPhone 與 iPad ，推進(jìn)整個(gè)企業(yè)級(jí)移動(dòng)市場(chǎng)轉(zhuǎn)型。

此次合作具有劃時(shí)代意義，精髓在于重新定義人們的工作方式、解決企業(yè)級(jí)移動(dòng)應(yīng)用中的難題、并以 “移動(dòng)優(yōu)先” 為指導(dǎo)思想進(jìn)行商業(yè)變革。這些目標(biāo)會(huì)通過四項(xiàng)任務(wù)完成：

• 針對(duì)特定行業(yè)需求與 iPhone、iPad 平臺(tái)，定制新型企業(yè)級(jí)解決方案，數(shù)量將達(dá)到 100 多種（包括原生應(yīng)用）

• 針對(duì) iOS 特定優(yōu)化的 IBM 云服務(wù)，包括：設(shè)備管理、安全、分析及移動(dòng)整合

• 針對(duì)企業(yè)各類需求而打造的全新 AppleCare 支持服務(wù)

• 由 IBM 打包提供的新品，用于設(shè)備激活、供應(yīng)及管理

IBM MobileFirst for iOS 方案的基石是兩大公司各自的強(qiáng)大優(yōu)勢(shì)：IBM 的大數(shù)據(jù)及分析能力，旗下 10 萬多名行業(yè)和領(lǐng)域顧問以及背后的軟件開發(fā)者，還有蘋果公司優(yōu)異的消費(fèi)者體驗(yàn)，軟硬整合及開發(fā)者平臺(tái)。二者融合所創(chuàng)造出來的應(yīng)用將革新企業(yè)及及其雇員使用 iPhone 和 iPad 工作的方式，允許公司將效率、效能、顧客滿意度提升到全新水平。

作為這項(xiàng)排他性合作協(xié)議的內(nèi)容之一，IBM 將在全球范圍內(nèi)向企業(yè)客戶出售配置有特定行業(yè)解決方案的 iPhone、iPad 設(shè)備。

蘋果 CEO Tim Cook 表示：“iPhone 和 iPad 是全世界最棒的移動(dòng)設(shè)備，它們已經(jīng)改變了人們的工作方式，財(cái)富 500 強(qiáng)公司中 98%、全球 500 強(qiáng)中 92% 都在使用 iOS 設(shè)備?！?他還說：“有史以來第一次，我們能將 IBM 久負(fù)盛名的云大數(shù)據(jù)分析能力注入 iOS 用戶的指尖，蘋果也能因此進(jìn)入一個(gè)潛力無限的市場(chǎng)。兩家公司合作，對(duì)于企業(yè)級(jí)市場(chǎng)意義深遠(yuǎn)。有的東西，也只有蘋果和 IBM 才能提供?！?/p>

IBM 的 CEO Ginni Rometty 表示：“移動(dòng)、數(shù)據(jù)、云，結(jié)合起來，就能為公司和產(chǎn)業(yè)帶來劃時(shí)代的變革。人們對(duì)工作、產(chǎn)業(yè)、職業(yè)將誕生全新看法?！?他還指出：“我們與蘋果的合作，同樣飽含著 IBM 的初衷，我們熱切希望將創(chuàng)新帶給全球客戶，并進(jìn)一步鞏固 IBM 自分析、云、軟件及服務(wù)領(lǐng)域的領(lǐng)導(dǎo)地位。能與蘋果合作，我們倍感榮幸，它們的成果已經(jīng)改善了無數(shù)人的生活方式，沒有蘋果，生活是不能想象的。我們的合作將為人們的工作方式帶來變革，改善產(chǎn)業(yè)和公司運(yùn)轉(zhuǎn)的體驗(yàn)。”

蘋果與 IBM 的共同愿景是：通過 iPad 和 iPhone 將整個(gè)公司的知識(shí)、數(shù)據(jù)、分析及工作流擱到全球商業(yè)人士手中。我們共同打造的企業(yè)級(jí)移動(dòng)解決方案將具備如下特性：

• 改變公司的移動(dòng)方案：我們將通力合作，開發(fā) IBM MobileFirst for iOS Solutions——一個(gè)全新的企業(yè)級(jí)應(yīng)用門類。這些應(yīng)用瞄準(zhǔn)特定的行業(yè)需求，包括：零售、醫(yī)療、銀行、旅行及交通、電信、保險(xiǎn)，等等。初步的成果將在今年秋季與大家見面，2015 年將有更多產(chǎn)品放出。

• 移動(dòng)平臺(tái)：這套平臺(tái)將提供 “端對(duì)端” 企業(yè)級(jí)服務(wù)，比如：分析、工作流、云存儲(chǔ)、機(jī)隊(duì)規(guī)模的設(shè)備管理、安全、整合。移動(dòng)管理將獲得強(qiáng)化，比如：私有應(yīng)用目錄、數(shù)據(jù)及交易安全服務(wù)，以及為所有針對(duì) iOS 開發(fā) “移動(dòng)優(yōu)先” 的 IBM 解決方案而打造的生產(chǎn)力套件。在上述軟件解決方案的基礎(chǔ)上，這些服務(wù)將登陸 Bluemix——IBM Cloud Marketplace 上的開發(fā)平臺(tái)。

• 移動(dòng)服務(wù)和支持：蘋果享譽(yù)已久的客戶支持小組將為企業(yè)級(jí) Apple Care 用戶——IT 部門和終端用戶提供 24/7 協(xié)助。同時(shí)，IBM 將提供現(xiàn)場(chǎng)支持服務(wù)。

• 打包服務(wù)：IBM 將推出 IBM MobileFirst 供應(yīng)與管理服務(wù)，用于針對(duì) iPhone 與 iPad 的設(shè)備供應(yīng)、激活和管理，并提供租賃選擇。

蘋果在 WWDC 2014大會(huì)上推出的 iOS 8 是 App Store 有史以來最大的創(chuàng)新，它為用戶帶去不可思議的新特性，并向開發(fā)者提供一系列工具，以創(chuàng)造出美妙的新應(yīng)用。針對(duì)企業(yè)級(jí)用戶，iOS 8 將打造全新的 IT 模型，以服務(wù)更移動(dòng)化的工作群體，幫助他們更了解自己的設(shè)備是怎樣被配置、管理、約束的。另外，iOS 8 還將為他們帶去剛可靠到安全性、管理和生產(chǎn)力屬性。

蘋果，已經(jīng)設(shè)計(jì)出 Mac、OS X、iLife、iWork 和其它專業(yè)軟件；蘋果，通過 iPod 和 iTunes 在線商店，引領(lǐng)了整個(gè)數(shù)字音樂革命；蘋果，借助革命性的 iPhone 和 App Store 重新發(fā)明了手機(jī)；蘋果，正通過 iPad 定義整個(gè)移動(dòng)媒體和計(jì)算設(shè)備的未來。

IBM 旗下 5000 名移動(dòng)專家，一直以來都戰(zhàn)斗在企業(yè)移動(dòng)創(chuàng)新的最前線。目前，IBM 已經(jīng)在移動(dòng)、社交、安全領(lǐng)域斬獲了 4300 多項(xiàng)專利——這些成果已經(jīng)與 IBM MobileFirst 解決方案融為一體，幫助眾多企業(yè)級(jí)用戶顯著簡(jiǎn)化、和加速了移動(dòng)體驗(yàn)，協(xié)助組織接觸到更多用戶、占據(jù)新的市場(chǎng)。

過去 10 年間，IBM 在安全界進(jìn)行了一系列收購。目前，在它遍布全球的 25 歌安全實(shí)驗(yàn)室里，有 6000 多名安全研究專家和開發(fā)者，它們正在協(xié)力打造企業(yè)級(jí)的解決方案。

另外，IBM 還在大數(shù)據(jù)和分析咨詢與技術(shù)領(lǐng)域，打造了全球最深入的組合體驗(yàn)。之所以能取得這樣的成就，是因?yàn)橛?4 萬單數(shù)據(jù)與分析服務(wù)作為基礎(chǔ)。這套分析組合橫跨研發(fā)、解決方案、軟硬件，調(diào)動(dòng)了 15000 多名分析顧問，4000 項(xiàng)分析專利、6000 家企業(yè)級(jí)解決方案商務(wù)伙伴，以及 400 名 IBM 數(shù)學(xué)家——他們正在幫助客戶使用大數(shù)據(jù)，使得自己的組織更進(jìn)一個(gè)臺(tái)階。

以下是英文全文（原文點(diǎn)擊這里）：

Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
CUPERTINO, California and ARMONK, New York—July 15, 2014—Apple? and IBM today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone? and iPad?.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:
a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
new AppleCare? service and support offering tailored to the needs of the enterprise; and new packaged offerings from IBM for device activation, supply and management.

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before.

As part of the exclusive IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific solutions to business clients worldwide.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” said Ginni Rometty, IBM Chairman, President and CEO. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”

Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows. Specifically, the two companies are working together to deliver the essential elements of enterprise mobile solutions:

• Mobile solutions that transform business: The companies will collaborate to build IBM MobileFirst for iOS Solutions—a new class of “made-for-business apps” targeting specific industry issues or opportunities in retail, healthcare, banking, travel and transportation, telecommunications and insurance, among others, that will become available starting this fall and into 2015.

• Mobile platform: The IBM MobileFirst Platform for iOS will deliver the services required for an end-to-end enterprise capability, from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace.

• Mobile service and support: AppleCare for Enterprise will provide IT departments and end users with 24/7 assistance from Apple’s award-winning customer support group, with on-site service delivered by IBM.

• Packaged service offerings: IBM is introducing IBM MobileFirst Supply and Management for device supply, activation and management services for iPhone and iPad, with leasing options.

Announced at Apple’s Worldwide Developer Conference in June and available later this year, Apple’s iOS 8 is the biggest release since the launch of the App Store?, giving users incredible new features and developers the tools to create amazing new apps. For enterprise, iOS 8 builds on the new IT model for a mobilized workforce by improving the way users are informed of how their devices are configured, managed or restricted, with expanded security, management and productivity features.

Apple designs Macs, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

IBM’s 5,000 mobile experts have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security, that have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organizations engage more people and capture new markets.

IBM has made a dozen acquisitions in security in the past decade, has more than 6,000 security researchers and developers in its 25 security labs worldwide that work on developing enterprise-class solutions.

IBM has also established the world’s deepest portfolio in Big Data and Analytics consulting and technology expertise based on experiences drawn from more than 40,000 data and analytics client engagements. This analytics portfolio spans research and development, solutions, software and hardware, and includes more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners, and 400 IBM mathematicians who are helping clients use big data to transform their organizations.

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