And then, because we know we've got vegetable tourists

and we love them to bits and they're absolutely fantastic,

we thought, what could we do to give them an even better experience?

So we invented, without asking, of course,

the Incredible Edible Green Route.

And this is a route of exhibition gardens,

and edible towpaths, and bee-friendly sites, and the story

of pollinators, and it's a route that we designed

that takes people through the whole of our town,

past our cafes and our small shops ,through our market,

not just to and fro from the supermarket,

and we're hoping that, in changing people's footfall

around our town, we're also changing their behavior.

然後，我們也知道這裡已經(jīng)有了“蔬菜遊客”，

我們非常喜愛(ài)他們，他們棒極了，

我們就想，如何才能讓人們有更好的體驗(yàn)？

當(dāng)然滅洋徵求誰(shuí)的意見(jiàn)，

我們創(chuàng)造出了“可以吃的綠色路線”

這條路線包含了展示用花園，

可食用的船道、以及吸引蜜蜂，

和各種傳粉昆蟲的園藝景點(diǎn)，這條路線的設(shè)計(jì)，

貫穿了整個(gè)小鎮(zhèn)，

經(jīng)過(guò)咖啡館和小商店，穿過(guò)市場(chǎng)，

而不僅僅是來(lái)回於超市，

我們希望藉由改變?nèi)藗兇┬行℃?zhèn)的足跡，

我們也可以改變他們的行為。

And then there's the second plate, the learning plate.

Well, we're in partnership with a high school.

We've created a company. We are designing and building

an aquaponics unit in some land that was spare

at the back of the high school, like you do,

and now we're going to be growing fish and vegetables

in an orchard with bees,

and the kids are helping us build that,

and the kids are on the board, and because the community

was really keen on working with the high school,

the high school is now teaching agriculture,

and because it's teaching agriculture, we started to think,

how could we then get those kids that never had a qualification

before in their lives but are really excited about growing,

how can we give them some more experience?

So we got some land that was donated

by a local garden center.

It was really quite muddy, but in a truly incredible way,

totally voluntary-led, we have turned that

into a market garden training center,

and that is polytunnels and raised beds

and all the things you need to get the soil under your fingers

and think maybe there's a job in this for me in the future.

And because we were doing that, some local academics said,

"You know, we could help design

a commercial horticulture course for you.

There's not one that we know of."

So they're doing that, and we're going to launch it later this year,

and it's all an experiment, and it's all voluntary.

我們?cè)賮?lái)談?wù)劦诙€(gè)盤子，“學(xué)習(xí)”盤子，

我們與一所高中合作，

開(kāi)辦了一家公司，

設(shè)計(jì)並建設(shè)了一個(gè)魚菜共生單元，

就用這所高中後面的閒置土地，

我們正準(zhǔn)備在一個(gè)有蜜蜂的果園里，

養(yǎng)殖魚和蔬菜，

孩子們也幫忙一起建造，

孩子們還進(jìn)入了董事會(huì)，

正因?yàn)樯鐓^(qū)相當(dāng)熱衷於高中合作，

高中現(xiàn)在開(kāi)設(shè)了農(nóng)事課，

正因?yàn)楦咧虚_(kāi)設(shè)了農(nóng)事課，

我們開(kāi)始思考，如何讓這些從未有過(guò)農(nóng)業(yè)技能的孩子，

能真正對(duì)農(nóng)事產(chǎn)生興趣，

我們?nèi)绾文軌蚪o他們更多的體驗(yàn)？

我們拿到一塊地，

由當(dāng)?shù)貓@藝中心捐贈(zèng)，

相當(dāng)泥濘，但正合我意，

完全由志願(yuàn)者主導(dǎo)，我們將這塊地，

改造成一個(gè)市場(chǎng)園藝培訓(xùn)中心，

有菜棚、苗圃，

以及所有跟動(dòng)手接觸土壤有關(guān)的事物，

孩子們或許會(huì)想在未來(lái)從事相關(guān)工作，

鑒於我們正在做的事，當(dāng)?shù)氐囊恍W(xué)者找上門來(lái)說(shuō)，

“你知道，我們能幫助你們?cè)O(shè)計(jì)，

一個(gè)商業(yè)的園藝課程。

就我們所知還從未有過(guò)這樣的課程。”

他們已經(jīng)開(kāi)始著手了，我們今年稍晚就能開(kāi)課，

這些完全是實(shí)用性質(zhì)的， 並且是完全自願(yuàn)的。

And then there's the third plate,

because if you walk through an edible landscape,

and if you're learning new skills, and if you start to get

interested in what's growing seasonally,

you might just want to spend more of your own money

in support of local producers,

not just veg, but meat and cheese and beer

and whatever else it might be.

再來(lái)就是第三個(gè)盤子，

當(dāng)你走過(guò)一出可以吃的風(fēng)景，

當(dāng)你學(xué)習(xí)新技能，

當(dāng)你開(kāi)始對(duì)不同作物感到興趣，

你也許會(huì)願(yuàn)意多花一些錢，

來(lái)支持當(dāng)?shù)氐纳a(chǎn)者，

不僅是蔬菜，還是肉、乳酪和啤酒，

或者是別的什麼。

But then, we're just a community group, you know.

We're just all volunteers. What could we actually do?

So we did some really simple things.

We fundraised, we got some blackboards,

we put "Incredible Edible" on the top,

we gave it every market trader that was selling locally,

and they scribbled on what they were selling in any one week.

Really popular. People congregated around it.

Sales were up.

但是話說(shuō)回來(lái)，我們只是一個(gè)社區(qū)團(tuán)體，

我們只是些志願(yuàn)者，我們能做什麼？

我們做了一些非常簡(jiǎn)單的事情，

我們舉行了募捐，

我們?cè)趲讐K黑板頂端寫下“可以吃的驚奇”，

把它們發(fā)放給當(dāng)?shù)厥袌?chǎng)上的商人，

寫上每週販賣的商品，

這真的非常受歡迎！大家聚集在一起，

銷量也節(jié)節(jié)上升。

And then, we had a chat with the farmers, and we said,

"We're really serious about this,"

but they didn't actually believe us, so we thought,

okay, what should we do? I know. If we can create

a campaign around one product and show them

there is local loyalty to that product,

maybe they'll change their mind and see we're serious.

So we launched a campaign -- because it just amuses me --

called Every Egg Matters.

And what we did was we put people on our egg map.

我們隨後與農(nóng)民交流，對(duì)他們說(shuō)，

“我們是認(rèn)真的”

但他們不太相信，於是我們想，

好吧，該怎麼做？

我知道如何我們能針對(duì)某個(gè)產(chǎn)品做活動(dòng)，

向他們展示當(dāng)?shù)厝藢?duì)這種產(chǎn)品的忠誠(chéng)度，

也許他們就能改變主意相信我們了，

於是我們進(jìn)行了一項(xiàng)活動(dòng)，名字很搞笑，

叫做“每顆雞蛋都很重要”

我們做了一張雞蛋地圖。

It's a stylized map of Togmorden.

Anybody that's selling their excess eggs

at the garden gate, perfectly legally, to their neighbors,

we've stuck on there. We started with four,

and we've now got 64 on, and the result of that was

that people were then going into shops

asking for a local Todmorden egg, and the result of that

was, some farmers upped the amount of flocks they got

of free range birds, and then they went on to meat birds,

and although these are really, really small steps,

that increasing local economic confidence

is starting to play out in a number of ways,

and we now have farmers doing cheese

and they've upped their flocks and rare breed pigs,

they're doing pasties and pies and things

that they would have never done before.

這是一張?zhí)盏履秋L(fēng)格的地圖，

畫著每一個(gè)銷售自家多餘雞蛋的人，

他們?cè)诨▓@門口合法銷售給鄰居，

我們標(biāo)注出他們的位置。一開(kāi)始是四個(gè)，

現(xiàn)在有64個(gè)，

結(jié)果就有很多人來(lái)到店裡，

要買陶德莫登雞蛋，

從而是農(nóng)民大幅增加了放養(yǎng)雞的數(shù)量，

不久後也增加了肉雞的數(shù)量，

儘管這些都是很小很小的進(jìn)展，

但是當(dāng)?shù)亟?jīng)濟(jì)信心的增長(zhǎng)，

逐漸開(kāi)始表現(xiàn)在不同的方面，

農(nóng)民們開(kāi)始做奶酪，

他們?cè)黾恿诵竽恋臄?shù)量，加養(yǎng)了稀有品種的豬，

他們開(kāi)始做餡餅和派，

以及一些之前從沒(méi)做過(guò)的事。

We've got increasing market stalls selling local food,

and in a survey that local students did for us, 49 percent

of all food traders in that town said that their bottom line

had increased because of what we were actually doing.

And we're just volunteers and it's only an experiment.

販賣當(dāng)?shù)厥称返臄偽辉黾恿耍?/strong>