Deliver a clear, relevant message, and tell a few great stories to illustrate it.

Steve Jobs' 2005 commencement address at Stanford University has been viewed more than 2 million times on YouTube. Five years after he delivered it, a text version still flies around the Web. The speech is as powerful for its message--stay hungry, stay foolish--as it is for its structure and delivery. "Today I want to tell you three stories from my life," says Jobs. "That's it. No big deal. Just three stories." And with that, viewers (and readers) are hooked.

-----------------傳達明確，相關的信息，并用一些引人入勝的故事來闡明。

　　史蒂夫喬布斯2005年在斯坦福大學畢業(yè)典禮上的講話在youtube上被觀看了超過2百萬次。他做完演講5年后，文字版本仍在網上廣泛傳播。那次講話如同它表達的信息一樣強有力，保持饑餓、愚蠢，把這些作為它的結構和所傳遞的。“今天我想告訴你們我生命中的三個故事，”喬布斯說。“好了，不要太嚴肅，只是三個故事。”就這樣，觀眾（讀者）被吸引過來。

Future public speakers of the world, take note. You don't have to be a Silicon Valley billionaire to deliver a great speech. The best speeches include a clear, relevant message and a few great stories to illustrate it.

　　將來的公共演講者，注意了。你們不必像硅谷的億萬富翁那樣做一個偉大的演講。最好的演講包括一個明確，有相關信息且有一些故事來闡明它。

Forget fancy PowerPoint presentations and loads of data. Instead, keep your speech simple, with a clear beginning, middle and end. Focus on one theme, and eliminate everything else. "Speeches are an inefficient form of communication," says Nick Morgan, the president of Public Words, Inc., and author of Trust Me: Four Steps to Authenticity and Charisma. "People don't remember much of what they hear, so focus and keep it simple."

　　忘記精美的幻燈片演示和下載數據。相反的，使你的演講簡單，有一個明確的開始，過渡和結尾。關注于主題，減少其他的東西。“演講是一種低效率溝通的形式，”尼克摩根說，他是公眾言語公司的總裁，《相信我》的作者：4個階段讓人信任變的有魅力。“人們不能記住太多他們所聽到的，所以演講要集中并保持簡單。”

Use anecdotes. "People struggle so mightily writing speeches when all they have to do is find a message and three great stories to prove it," says Jane Praeger, a Columbia University professor and the president of the speech presentation and coaching firm Ovid Inc. "Those speeches are also easier to deliver because you can recall a story from memory and tell it from your heart. The content has to be inspiring and visual. It should convey emotion and have a particular point of view. If you have the elements of a good speech, your delivery is halfway there."

　　用小故事。“人們非常非常努力的寫演講稿，但他們所需做的所有只是找到一條信息并用三個精彩的故事支撐它，”簡普拉格說，她是哥倫比亞大學的教授并是話語表達的總裁和奧維德公司固定的教練。“這樣演講更容易做因為你能回憶一個故事并從內心講述出來。演講內容必須有鼓舞性和可視性。能傳達情感并有一個特定的觀點。如果你擁有一個好的演講的這些元素，你的演講就有一半了。”

Be relevant to your audience. Ask yourself what problem the audience wants to solve, and talk about that problem first. "Then and only then, talk about your area of expertise as the solution to that problem," says Morgan. "Audiences start off by asking why. Why am I here? Why should I care? If you answer those questions early, then they'll ask how. Your job is to answer the why question first and then address the how."

　　和聽眾相關聯。問問自己什么問題是聽眾想解決的，把這些問題先說。“然后，也只有在這之后，談你的專家領域里如何解決那個問題的，”摩根說。“聽眾在開始時會問為什么，為什么我在這？和我有什么關系？如果你早些回答那些問題，他們就會問如何做。你的工作是先回答為什么的問題然后演說如何。”

Ditch the thank yous, and jump right in. People often make the mistake of starting speeches by thanking the introducer or expressing their happiness at being there. "Instead, jump right in with a framing story that suggests what the topic is without giving it all away, a statistic, a question or some kind of interaction with the audience," says Morgan. If you know what your speech is about--and it should be about one thing--you should have an easy time deciding on an opening. Get right into the story and let the audience know what your talk will be about.

　　跳過感謝某某某，直接進入演講。人們通常會犯這樣的錯誤，通過感謝介紹人和表達他們在這的喜悅來開頭。“相反的，用一個短小的故事引入意味著不是用這些有的沒的的，一個統(tǒng)計，一個問題或者和觀眾的某種互動都行，”摩根說。如果你知道你的演講是關于什么的，它必須是一個方面的，你應該決定讓開場輕松。馬上進入故事并讓聽眾知道你將要說什么。

Use body language that makes you appear comfortable. If you show signs of nervousness, like crossing your arms, or clutching your hands in front of your stomach, your audience will sense your trepidation and be less open to your message. "You have to pretend that you're having a good time and are open to that audience so that they can have a good time and be open back to you," says Morgan. "Successful public speaking is all about passion and emotion. If you're excited, then your audience will be, too."

　　用肢體語言，這樣讓你看起來自在。如果你顯示出緊張，像交叉雙臂，或把手放在胃部，聽眾會感覺到你的恐懼并會減少接收你的信息。“你必須裝著你很愉快并開對聽眾敞開，這樣他們也能很愉悅，并反饋給你，”摩根說，“成功的公眾演講是關于激情和情感。如果你很激動，你的聽眾也會。”

Stand up straight. Whether you walk across the stage or stand behind a lectern, try to maintain good posture. "Imagine that your head is being held up by a string," says Praeger.

　　站直了。無論你是在舞臺上走動或站在講臺后面，盡量保持好的姿勢。“想象下你的頭被繩子懸掛住，”普雷格說。

Articulate your words, regardless of your natural speaking style. "Authenticity is key," Praeger says. "You can't be someone you're not. On the other hand, you can be your best self. Softness doesn't detract from a speech if you're committed to what you're saying. Passion, commitment and conviction are critical for delivery, and you can do that whether you're soft-spoken or not. Any number of delivery styles will work."

Practice your speech beforehand. "You would do better practicing in the shower and running the speech in your head rather than practicing in front of a mirror, which is distracting," Praeger says. "You do have to practice out loud, hopefully with a small audience." Practice replacing deadening filler words like "um," "so" and "like" with silence.

　　說話清晰，不要關心自己天然的說話風格。“真實是關鍵，”普拉格說。“你不能變成你不是的那個人。另一方面，你能做最好的自己。如果你致力于你所說的，溫和也不能使別人從演講中分心。激情、承諾和信念是表達的關鍵，不管你用不用溫柔的說話方式。任何一種表達方式都可以。”

　　預先練習。“你最好在洗澡的時候練習，在頭腦中過一遍比在鏡子前練習好，鏡子前易分心，”普雷格說，“你確實需要大聲的練習，最好有少量的聽眾。”練習用沉默來代替沒有感覺的填充詞，像“嗯，”“這樣”和“像”。

Work the room. Try to speak to audience members before your speech, so that you can focus on few friendly faces, particularly if you get nervous. "If you're making eye contact with a friendly person in quadrant one, everyone to their left will think that you're talking to them," says Praeger. "Then do the same thing in quadrant two. You want to see your talk as a series of conversations with different people throughout the room."

　　工作空間。在演講前嘗試向聽眾成員演講，這樣你就能關注少量熟悉的臉，特別是你感到緊張的時候。“如果你看著第一角落的一個熟悉的人，在他們左邊的每個人都會認為你是朝他們講，”普雷格說，“然后向第二角落做同樣的事情。你想讓你的談話如果和空間里不同人的一系列談話。”

Most important, try to enjoy the experience. "The real zen secret is to love what you're doing in that moment," says Morgan. "If you can relax and be happy about being there, the audience will feel that way, too."

　　最重要的是試著享受經歷。“真正的秘密是愛上那段時間你所做的，”摩根說，“如果你很放松并且在那很愉快，觀眾也會有同樣的感覺的。”